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Senior CRM Data Planner - GBP65,000
A leading tech brand in Central London are looking for a CRM Data Planner with an analytical background to join their growing CRM team.
Being a customer champion, commercially driven and with a skill of putting insight into actionable recommendations, you will support the CRM & Data strategy communication programme.
CRM Data Planner Responsibilities
You will develop innovative approaches to optimise all data assets available to drive customer insight
Manage a group of customer segments to create engaging customer communications
Develop a test and learn framework across the business
Make recommendations on customer targeting strategy in support of loyalty and relationship marketing activity
Support the CRM personalization strategy - to ensure customer data is used to drive a personalised customer experience, focusing resource on where it makes the most impact on sales including using SQL to segment messaging
Work closely with Data Analysts, provide recommendations on modelling and profiling to improve campaign effectiveness
CRM Data Planner Experience
Ideally educated to degree level in relevant subject
Passion for CRM, Data Planning & Analytics
Strategic thinker with the ability to liaise with senior stakeholders
SQL experience will be a big plus
Experience of email testing, optimisation and personalisation
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